Role: Designer, E-invite Creator
Objective: Create an image to send to all staff via Eventbrite for the 2017 Two Bettys All Staff Party at the Trylon Cinema. The image must look great on small screens (small details might be lost) and large screens alike. The image must incorporate a limited amount of text to accompany a webpage and e-mail with event information.
Process: I knew I wanted to feature the New Tryon Cinema space so I used an image of their new space to outline this image. I kept the image lighthearted and sketchy. I wanted to draw people but also make sure the image was inclusive. I chose a simple color palette from the Two Bettys brand to help the image make for a quick read on any size screen. I also know that the owner of the company loves Pink and Red together, but isn’t a part of our standard branding. Because this image was for in-house, I didn’t have to add the logo itself.
Here are some early drafts before deciding on a final direction: