Client: Red Hot Art & Music Festival
Objective: Create the branding for Red Hot Art & Music Festival for print, the web, and the live event including t-shirts, maps, flyers, website and social marketing.
Process: I worked with the director of the Festival to create a brand for Red Hot Art. Stevens Square Center for the Arts puts together this festival every year and hires a local artist to design the branding and all necessary marketing materials. They change everything each year. I was connected to this festival because I had volunteered at it in past years doing free community screenprinting demos. I wanted to make sure the designs were lighthearted, accessible, bright, fun, and easy to modify as the client had a very wide variety of needs for the images and had to put together the project in a relatively brief amount of time.