Objective: Modify Dakota Stones logo into a Seal design for use in online marketing, print marketing, and tradeshow displays.
Description: This seal is used in a small version for print and web as well as a large banner version on fabric.
Featured Designer Blog, Web, & Social Media Updates
Role: Designer, Content Developer, Copywriter, Interviewer
Client: Dakota Stones
Objective: Market Dakota Stones products to Jewelry Designers online. This objective developed into a regular newsletter, website update, and social media update that highlighted designers who used Dakota Stones products in their designs.
Process: I worked on these projects from conception to publishing. This involved outreach to the designers, a publishing schedule, sending the customer products, editing product shots, interviewing the Featured Designer, writing copy for posts and descriptions, creating headers and lay outs, and publishig to the website and social media. I also created newsletters that sent these posts to thousands of customers.
This is campaign series that Dakota Stones has continued.
The full blogs are available at dakotastones.com
Contest Developer and Designer:
Objective: Build Dakota Stones online audience and connect our product to design ideas and customers.
Description: I developed a series of contests for Dakota Stones and ran them through social media, website posts, and e-mail marketing. I used WooBox, a platform that integrates with social and web, to run and monitor the contest, gather and analyze data, and select winners.
Dakota Stones Ads for Web & Print Marketing
Objective: Market Promotional Items and Sales via the Web, Social Media, and Print
Description: Various Examples of Print Ads made for Dakota Stones
Website Layout Design
Objective: Build Dakota Stones a new website section for Retail Stores to access specific benefits and products that were particular to their wants and needs.
Description: I worked closely with the web developer to build “Store Solutions” from the site layout to the designs and copy for the pages under the direction fo the owner of Dakota Stones. This section is available at http://www.dakotastones.com